Leading the Way in Men's Grooming Exclusive Men's Skincare Range

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Fair And Handsome, the pioneer & category creator of men's face cream in India, has led men's grooming since 2005. Now rebranded as Smart And Handsome, it addresses evolved male grooming needs with a focus on comprehensive skin benefits. Today's men seek the best version of their skin and are open to diverse product formats. The brand is repositioning itself as modern, inclusive, and aspirational, catering to various male grooming needs.
Smart And Handsome Brightening Cream for Men

Men's grooming now extends beyond shaving, necessitating a dedicated skincare regime. Constant exposure to sun, pollution, and irritants, combined with thicker, oilier skin, requires special care.

Skincare experts from India and Australia developed Smart And Handsome Brightening Cream for Men, that gives 2X lesser dark spots* & instant brighter look.

Powered by NatSci—a blend of natural and scientific ingredients like Liquorice and Niacinamide—the cream penetrates up to 20 layers deep^ and maintains brighter skin for up to 8 hours*.

*Based on healthy male volunteers study conducted during Mar- Sep, 2019. With twice daily application. Individual results may vary.

Smart And Handsome Instant Brightening Face Wash

Smart And Handsome Instant Brightening Face Wash is the go-to choice for men prioritizing self-care and personal appearance. It effectively washes off fine pollutants and provides an instant oil-free look.

Powered by NatSci, a blend of natural and scientific ingredients like Menthol and Niacinamide, this face wash fades dark spots and delivers an oil-free look instantly. It's a win-win for all men.

Smart And Handsome 100% Oil Clear Face Wash™

Men's tough, oily skin with large pores and active sweat glands needs special care. Smart And Handsome 100% Oil Clear Face Wash is the best sebum-balancing solution, removing excess oil without drying the skin. Powered by NatSci, a blend of natural and scientific ingredients like Charcoal beads and Salicylic acid, this face wash effectively fights pimple and pimple marks and uproots blackheads.

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Up to 8 Hrs Brighter Look*
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Up to 2x Lesser Dark Spots*
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Washes off Fine Pollutants#
*Based on clinical study conducted on healthy male volunteers during Mar-Sep '19.

Smart And Handsome Range

Smart And Handsome Brightening Cream For Men

Upto 8 Hours Brighter Look

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Smart And Handsome 100% Oil Clear Face Wash

Removes excess oil without drying skin

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Smart And Handsome Instant Brightening Face Wash

Washes off fine pollutants

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Smart And Handsome Nature F1rst Healthy Brightening Cream

Upto 8 Hours Oil free look

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Smart And Handsome Nature F1rst Healthy Brightening Face Wash

Fights 99.9% Pimple Causing Bacteria

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